It's not every day you see a superhero wielding a walker. Don't let appearances fool you though; Gift Card Granny seems sweet and unsuspecting, but she's as serious as can be about saving shoppers money.
In a world filled with coupons, vouchers and rebates, she saw an untapped opportunity in gift cards. While they're always amongst the most popular presents, too many go to waste. In fact, the BBC reports roughly £250 million in gift cards are wasted annually in the UK alone. How can this be happening? How can so much free money go unspent?
Most commonly, gift card recipients receive a card they can't use. Whether they don't shop at the specific store or there are no locations nearby, it gets tucked away in a wallet or sock drawer, never to see the light of day until it's too late. Using her shopping savvy and years of experience, Gift Card Granny devised a solution to liberate the neglected cards.
Teaming with trusted allies, she put together an online marketplace where shoppers can sell their unwanted cards for cash or buy them at discounted prices. The concept is brilliant in its simplicity. Here's how it works:
Your well-intentioned, but slightly-daft aunt decides to send you a steakhouse gift card for your birthday. While the thought is appreciated, you've been a vegetarian for years and the thought of consuming cow makes you ill. Instead of letting the card waste away, you go to GiftCardGranny.co.uk, where there are several buyers willing to pay you up to 92% of the card's value in cash. The buyer that purchased your card then resells it at a slightly higher price than they paid. In the end, everybody wins. You get cash for a card you'd never use, your aunt's fragile feelings have been spared, and a hungry carnivore can affordably eat to their heart's content using a discount gift card.
The concept has been popular in the United States and Canada for years, but more and more UK shoppers are seeing the benefits of using discount gift cards to save on everyday expenses. They're a perfect way to pay less at the grocery store or for kids' school clothes. Since gift cards are usually treated like cash, they can even be combined with sales and vouchers for additional savings. There's really no easier way to get great deals with every purchase.